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How real people use it every day.

Creator

It fits effortlessly into my daily routine.

Creator

A simple step that makes a real difference.

Creator

My go-to for a polished everyday look.

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Small moments, noticeably better results.

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14-day free returns

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THE JOURNAL

Notes on the everyday smile.

Read the journal →

ORAL HEALTH

A better ritual for every smile.

Thoughtful notes on the habits, technology and care behind a more confident everyday smile.

WELLNESS

The science of a daily reset.

Small, considered rituals can make a meaningful difference to how we feel every day.

DESIGN

Designed for the everyday.

A closer look at the details that make modern oral care feel effortless.

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Brush new color

Brush new color

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